Wednesday 25 April 2007

April Meetings

Two meetings - one friday, one Wednesday
Very productive in that I am pretty sure what path I am on.
The meeting with Harold on Wed was particulary helpful.
Two main strands in terms of review - Ethical consumerism - Experiential Holidays.

If I follow these two strands and hope they meet somewhere in the middle.
Recommendations:

On the experiential side - Bowman Liquid Life - Krippendorf - John King
On the ethical side - FT rubbishing FT Spectator - OCT/NOV

Seek Mintel Data

email Keith Richards seeking ABTA data from the past number of years.