Questionnaire Breakdown

So - I have giventhe questionnaire out to a few peeps.
and got a little bit of feedback - mainly about technical detail - layout etc.
useful, because I didn't know that bits of the form did not work, and also because the repetition was quite obvious.

I now need to look at the 4 different areas in detail - as well as factor analysis - just to clarify why I am doing these four things in tandem.
Exp
Rt
Loyalty
CIT
as well as biographical stuff.

Need to ask some key questions - summarise the key points from each method, and then look at synergies.

Exp - really need to look at Oh's battery - maybe expand the remit - the questions are sooo repetitive - Pine & Gilmore
RT - need to integrate the points from other RT questions - ?
Loyalty - just clarify why I am using this and if it is possible to expand the options - Zeithaml
CIT - need to clarify how I am going to use this - how is it normally analysed? petrick