need to get cracking then - formulate a detailed plan
with reference to what was agreed. detailed timetable.
first up timetable.
then rehash CSR.
then rehash Responsibility
then rehash experience.
then finish loyalty.
ideally before the end of the month. need to see if this is realistic.
i think it should be.
I need to be sure that there I am not spending time on something that going to be poopooed.
Monday 19 January 2009
Friday 16 January 2009
Supervisor meet 15/1
meet with HG and XF
not decided how constructive it was
it was the first meeting with HG in about 9 months
the focus was very much on him as opposed to XF
They had these three bits: CSP-FP, Experience, RT
HG had a real bee in his bonnet about CSR bit. He seemed to think I was missing the point. He sees what I am looking at as very distinct from the CSR debate. I don't really. He said to look at what Andreas did last Summer - and the CTI - whatever they do.
As far as I was concerned I was just highlighting the issues of trying to link social performance to financial performance throught the CSR way. Thereby signposting my way. Whatever I wanted to say, it obviously wasn't clear, as neither really got it. If I am going to critique them, then I have to critique them - HGs point was that they just look for links, not correlations - not causal relationships - do they? I was pretty sure they were looking for something - but ned to look at it again. Ultimately,need to secure in my mind why CSR is in there, given how complex the study is anyways. HG seems to be plotting a path of CSR which has splintered into all sorts of different areas, not particularly where I am going. I honestly don't know where CSR is at, but I know that there was a huge amount of attention to this CSR-FP link at one point.
Part of this is to re-highlight objectives.
To do list:
1. Rehash whole chapter
2. Objectives
3. Time line in months
4. Ethics
5.Get Jim straightened out
6. Word budgets
In terms of the RT stuff - HG again had a bit of a bee in his bonnet
Doesn't like the overall tone of my bit, because it just slates everything.
Need to take a slightly more nuanced approach - need to pick out what is useful and what is not - can't just say it is all rubbish.
HG suggests ditching the table. I agree.
Need to highlight what is supply and what is demand.
HG launched a defence of his aspirations - i am slill deeply sceptical, but acknowledge that I need to try to see some positives.
Look at populus surveys, and more closely at mintel demographic data.
Lots to do. I really feel I should pepper them with stuff. It will be like pingpong and a lot of work, but if I had all of this wit them in a week....
not decided how constructive it was
it was the first meeting with HG in about 9 months
the focus was very much on him as opposed to XF
They had these three bits: CSP-FP, Experience, RT
HG had a real bee in his bonnet about CSR bit. He seemed to think I was missing the point. He sees what I am looking at as very distinct from the CSR debate. I don't really. He said to look at what Andreas did last Summer - and the CTI - whatever they do.
As far as I was concerned I was just highlighting the issues of trying to link social performance to financial performance throught the CSR way. Thereby signposting my way. Whatever I wanted to say, it obviously wasn't clear, as neither really got it. If I am going to critique them, then I have to critique them - HGs point was that they just look for links, not correlations - not causal relationships - do they? I was pretty sure they were looking for something - but ned to look at it again. Ultimately,need to secure in my mind why CSR is in there, given how complex the study is anyways. HG seems to be plotting a path of CSR which has splintered into all sorts of different areas, not particularly where I am going. I honestly don't know where CSR is at, but I know that there was a huge amount of attention to this CSR-FP link at one point.
Part of this is to re-highlight objectives.
To do list:
1. Rehash whole chapter
2. Objectives
3. Time line in months
4. Ethics
5.Get Jim straightened out
6. Word budgets
In terms of the RT stuff - HG again had a bit of a bee in his bonnet
Doesn't like the overall tone of my bit, because it just slates everything.
Need to take a slightly more nuanced approach - need to pick out what is useful and what is not - can't just say it is all rubbish.
HG suggests ditching the table. I agree.
Need to highlight what is supply and what is demand.
HG launched a defence of his aspirations - i am slill deeply sceptical, but acknowledge that I need to try to see some positives.
Look at populus surveys, and more closely at mintel demographic data.
Lots to do. I really feel I should pepper them with stuff. It will be like pingpong and a lot of work, but if I had all of this wit them in a week....
Wednesday 7 January 2009
Update
Just on loyalty - had a bit of an overview while writing and it appears fairly straight forward.
There is a general acceptance that loyalty brings profit in some capacity.
The actual model is disputed, as usual.
Often the focus of research is not centred on loyalty but rather the driver of loyalty, satisfaction or customer service or experience.
The loyalty model can be very straight forward - just one item in many cases, or one behavioural item plus one attitudinal item (?) whatever that is.
More complex models use a number of different things, like WOM, switching, willingness to pay more, repeat purchase etc.
The real spanner, and what could drive the research agenda, is the psychological factor - a real relationship rather than a token reduction in price or whatever.
I need to explain that the deep psychological investigation is beyond the scope of this study, but could prove very interesting future research.
There is a general acceptance that loyalty brings profit in some capacity.
The actual model is disputed, as usual.
Often the focus of research is not centred on loyalty but rather the driver of loyalty, satisfaction or customer service or experience.
The loyalty model can be very straight forward - just one item in many cases, or one behavioural item plus one attitudinal item (?) whatever that is.
More complex models use a number of different things, like WOM, switching, willingness to pay more, repeat purchase etc.
The real spanner, and what could drive the research agenda, is the psychological factor - a real relationship rather than a token reduction in price or whatever.
I need to explain that the deep psychological investigation is beyond the scope of this study, but could prove very interesting future research.
Cole 2004
Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences
Good article - tackles much of the stuff I am trying to avoid - the complex definitions and interactions between satisfaction, perforance, experience, customer service, etc.
See experience as a additive model - performance as how the TO does their stuff and how people receive this, but seeing experience as more than this - everything they get when they are on tour. I like this definition. I think this article shos that the better the performance the better the experience, which would make intuitive sense.
Perhaps a need for me to delve moe deeply into the whole inter-relationship, so as to fully understand what I am doing.
In terms of loyalty, it is viewed as a simple, 1 item, outcome variable.
Good article - tackles much of the stuff I am trying to avoid - the complex definitions and interactions between satisfaction, perforance, experience, customer service, etc.
See experience as a additive model - performance as how the TO does their stuff and how people receive this, but seeing experience as more than this - everything they get when they are on tour. I like this definition. I think this article shos that the better the performance the better the experience, which would make intuitive sense.
Perhaps a need for me to delve moe deeply into the whole inter-relationship, so as to fully understand what I am doing.
In terms of loyalty, it is viewed as a simple, 1 item, outcome variable.
Tuesday 6 January 2009
Lee 2008
Festivalscapes and patrons' emotions, satisfaction, and loyalty
Odd study, mashing in a number of softer variables, but ultimately linking satisfaction with loyalty and a little bit of emoton.
Not really sure of relevance, but not particularly useful for loyalty.
Odd study, mashing in a number of softer variables, but ultimately linking satisfaction with loyalty and a little bit of emoton.
Not really sure of relevance, but not particularly useful for loyalty.
Alegre 2006
Destination Loyalty
Not particularly relevant as all focussed on how much people spend at destination.
no use.
Not particularly relevant as all focussed on how much people spend at destination.
no use.
Sweeney 2008
The effects of brand credibility on customer loyalty.
A kindof new way of looking at things - points to service quality and satisfaction as usual tools for increasing retention - these folk look at brand credibility, mainly looking at other industries like phones and banks.
bit odd.
A kindof new way of looking at things - points to service quality and satisfaction as usual tools for increasing retention - these folk look at brand credibility, mainly looking at other industries like phones and banks.
bit odd.
Bramwell 2008
Research Perspectives on responsible tourism
Overview of writings in special issue of Journal of sustainable tourism 2008
worth getting my hands on - especially for the Duffy article, which I am not really familiar with.
Breaks things down nice and clearly - which different groups of consumers, suppliers, actors, etc. can and are being focussed on.
Overview of writings in special issue of Journal of sustainable tourism 2008
worth getting my hands on - especially for the Duffy article, which I am not really familiar with.
Breaks things down nice and clearly - which different groups of consumers, suppliers, actors, etc. can and are being focussed on.
Dolnicar 2008
Environment-friendly Tourists: What do we really know about them?
A good review of 3 major journals since 1990 looking for indicators of what makes someone env friendly.
A bit wishy-washy, with the ultimate goal of destinations trying to attract these elusive people... may be useful for further investigation of the demand side, but all env related, no general stuff.
A good review of 3 major journals since 1990 looking for indicators of what makes someone env friendly.
A bit wishy-washy, with the ultimate goal of destinations trying to attract these elusive people... may be useful for further investigation of the demand side, but all env related, no general stuff.
Gossling 2008
Helsingborg statement on sustainable tourism
overview of what was discussed at big meeting.
nothing very shocking - lots of env discussion abou co2.
worth looking at authors - one in sheff Bernard Lane.
overview of what was discussed at big meeting.
nothing very shocking - lots of env discussion abou co2.
worth looking at authors - one in sheff Bernard Lane.
morais 2004
Can Tourism Providers Buy their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty
looking at how the psychological side of loyalty can be developed.
uses a resource based approach (Foa and Foa 1974)
looking at love, status, information, money, goods, services
interestingly looks at current loyalty schemes and questions some of their worth.
marriot, united airlines, carnival cruises. are they really developing loyalty or just offering token discounts? what is loyalty?
The actions of the tour leader help to build the relationship, and perhaps it is what he or she gives to the tourist on the trip that helps to build the relationship - a give and take.
Priceless reference to group touring...p237 not exactly what i need, but references TL giving to group and tourist feeling compelled to recommend.
Very interesting article, and key moving forward - a real look at customer loyalty schemes.
looking at how the psychological side of loyalty can be developed.
uses a resource based approach (Foa and Foa 1974)
looking at love, status, information, money, goods, services
interestingly looks at current loyalty schemes and questions some of their worth.
marriot, united airlines, carnival cruises. are they really developing loyalty or just offering token discounts? what is loyalty?
The actions of the tour leader help to build the relationship, and perhaps it is what he or she gives to the tourist on the trip that helps to build the relationship - a give and take.
Priceless reference to group touring...p237 not exactly what i need, but references TL giving to group and tourist feeling compelled to recommend.
Very interesting article, and key moving forward - a real look at customer loyalty schemes.
weng 2009
Interesting article about recommendation ideas.
Fits in with my post-doc, looking at developing a model to recommend certain types of trip to individuals.
One for down the line.
Fits in with my post-doc, looking at developing a model to recommend certain types of trip to individuals.
One for down the line.
Subscribe to:
Posts (Atom)
