Two meetings - one friday, one Wednesday
Very productive in that I am pretty sure what path I am on.
The meeting with Harold on Wed was particulary helpful.
Two main strands in terms of review - Ethical consumerism - Experiential Holidays.
If I follow these two strands and hope they meet somewhere in the middle.
Recommendations:
On the experiential side - Bowman Liquid Life - Krippendorf - John King
On the ethical side - FT rubbishing FT Spectator - OCT/NOV
Seek Mintel Data
email Keith Richards seeking ABTA data from the past number of years.
Wednesday, 25 April 2007
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