Do Consumers' Ethical Beliefs Vary With Age? A Substantiation of Kohlberg's Typology
Compares three age-groups of consumers in terms of their ethical perceptions, Machiavellianism, relativism and idealism. Hypotheses; Method; Results and discussion; Implications.
Compares three age-groups of consumers in terms of their ethical perceptions, Machiavellianism, relativism and idealism. Hypotheses; Method; Results and discussion; Implications.
Excellent - the usual methods applied to three age groups - kids, teenagers, adults.
Trying to look at whether morals develop with age (Kohlberg)
Uses MVQ, MACH IV, Forsyths EPQ
Very useful study
Very similar to my hypothesis with 3 groups - three TOs
Wednesday, 11 July 2007
Singhapakdi 1999
A cross-cultural study of consumer perceptions about marketing ethics
Abstract Given the ever-increasing globalization of economies, growing numbers of marketing firms are expecting more of their profits to be derived from international sales. Global competition is ferocious; thus, developing long-term partner relationships often becomes a significant competitive advantage. Corporate ethics are of pivotal importance in global business, though globalization also complicates ethical questions, because an individual's culture affects his/her ethical decision making. Failures to account for the effects of differences in consumers' culturally-based ethical values will hinder a marketer's efforts to expand internationally. Compares consumers from Malaysia and the USA in terms of their perceptions of marketing ethics situations, their attitudes toward business and salespeople, and their personal moral philosophies. The survey results reveal some significant differences between the consumers from these two countries. ABSTRACT FROM AUTHOR Copyright of Journal of Consumer Marketing is the property of Emerald and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
Abstract Given the ever-increasing globalization of economies, growing numbers of marketing firms are expecting more of their profits to be derived from international sales. Global competition is ferocious; thus, developing long-term partner relationships often becomes a significant competitive advantage. Corporate ethics are of pivotal importance in global business, though globalization also complicates ethical questions, because an individual's culture affects his/her ethical decision making. Failures to account for the effects of differences in consumers' culturally-based ethical values will hinder a marketer's efforts to expand internationally. Compares consumers from Malaysia and the USA in terms of their perceptions of marketing ethics situations, their attitudes toward business and salespeople, and their personal moral philosophies. The survey results reveal some significant differences between the consumers from these two countries. ABSTRACT FROM AUTHOR Copyright of Journal of Consumer Marketing is the property of Emerald and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.
study comparing US and Malaysia - very focused on marketing and the cross-cultural aspects thereof.
Looks at moral intensity - no harm/social pressure
Also uses Forsyth to look at relativism/idealism
Interesting that the scenarios used to test ethics are much more extended than MVQ. See appendix
Not quite sure how relevant.
Abstract Given the ever-increasing globalization of economies, growing numbers of marketing firms are expecting more of their profits to be derived from international sales. Global competition is ferocious; thus, developing long-term partner relationships often becomes a significant competitive advantage. Corporate ethics are of pivotal importance in global business, though globalization also complicates ethical questions, because an individual's culture affects his/her ethical decision making. Failures to account for the effects of differences in consumers' culturally-based ethical values will hinder a marketer's efforts to expand internationally. Compares consumers from Malaysia and the USA in terms of their perceptions of marketing ethics situations, their attitudes toward business and salespeople, and their personal moral philosophies. The survey results reveal some significant differences between the consumers from these two countries. ABSTRACT FROM AUTHOR Copyright of Journal of Consumer Marketing is the property of Emerald and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
Abstract Given the ever-increasing globalization of economies, growing numbers of marketing firms are expecting more of their profits to be derived from international sales. Global competition is ferocious; thus, developing long-term partner relationships often becomes a significant competitive advantage. Corporate ethics are of pivotal importance in global business, though globalization also complicates ethical questions, because an individual's culture affects his/her ethical decision making. Failures to account for the effects of differences in consumers' culturally-based ethical values will hinder a marketer's efforts to expand internationally. Compares consumers from Malaysia and the USA in terms of their perceptions of marketing ethics situations, their attitudes toward business and salespeople, and their personal moral philosophies. The survey results reveal some significant differences between the consumers from these two countries. ABSTRACT FROM AUTHOR Copyright of Journal of Consumer Marketing is the property of Emerald and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.
study comparing US and Malaysia - very focused on marketing and the cross-cultural aspects thereof.
Looks at moral intensity - no harm/social pressure
Also uses Forsyth to look at relativism/idealism
Interesting that the scenarios used to test ethics are much more extended than MVQ. See appendix
Not quite sure how relevant.
Tuesday, 10 July 2007
Wilkes 1978
FRAUDULENT BEHAVIOR BY CONSUMERS
The article examines U.S. consumer attitudes towards fraudulent consumer behavior and considers some reasons for its increase. The article presents the results of a field study assessing consumer attitudes about the seriousness of fraudulent behavior and rationale for consumer dishonesty. The article discusses the aspects of fraudulent behavior studied, the difference in attitudes and behavior, consumer thoughts on appropriate responses to fraud, and the rationale for dishonesty. Several charts illustrating data results are presented. The article concludes that many consumers fail to take consumer fraud seriously and calls for additional research on consumer social and cultural values.
The article examines U.S. consumer attitudes towards fraudulent consumer behavior and considers some reasons for its increase. The article presents the results of a field study assessing consumer attitudes about the seriousness of fraudulent behavior and rationale for consumer dishonesty. The article discusses the aspects of fraudulent behavior studied, the difference in attitudes and behavior, consumer thoughts on appropriate responses to fraud, and the rationale for dishonesty. Several charts illustrating data results are presented. The article concludes that many consumers fail to take consumer fraud seriously and calls for additional research on consumer social and cultural values.
You can tell this is a seminal work - quite basic, and focuses very much on the 'fraud' side of things
Does however provide a great list of situations which led to MVQ.
Very applied and goes as far as providing suggested solutions to the problem of fraud.
The article examines U.S. consumer attitudes towards fraudulent consumer behavior and considers some reasons for its increase. The article presents the results of a field study assessing consumer attitudes about the seriousness of fraudulent behavior and rationale for consumer dishonesty. The article discusses the aspects of fraudulent behavior studied, the difference in attitudes and behavior, consumer thoughts on appropriate responses to fraud, and the rationale for dishonesty. Several charts illustrating data results are presented. The article concludes that many consumers fail to take consumer fraud seriously and calls for additional research on consumer social and cultural values.
The article examines U.S. consumer attitudes towards fraudulent consumer behavior and considers some reasons for its increase. The article presents the results of a field study assessing consumer attitudes about the seriousness of fraudulent behavior and rationale for consumer dishonesty. The article discusses the aspects of fraudulent behavior studied, the difference in attitudes and behavior, consumer thoughts on appropriate responses to fraud, and the rationale for dishonesty. Several charts illustrating data results are presented. The article concludes that many consumers fail to take consumer fraud seriously and calls for additional research on consumer social and cultural values.
You can tell this is a seminal work - quite basic, and focuses very much on the 'fraud' side of things
Does however provide a great list of situations which led to MVQ.
Very applied and goes as far as providing suggested solutions to the problem of fraud.
Rawwas 1995
Consumer ethics in cross-cultural settings
Useful from methological point of view
uses MACH, MVQ, and forsyth (idealism, relativism)
Also makes changes to MVQ to suit the specific study.
Could be very useful.
This is the Northern Ireland v Hong Kong study
Useful from methological point of view
uses MACH, MVQ, and forsyth (idealism, relativism)
Also makes changes to MVQ to suit the specific study.
Could be very useful.
This is the Northern Ireland v Hong Kong study
Al-Khatib 1997
Consumer ethics: a cross-cultural investigation
Top article - exactly what is required. Compares Egyptian and US consumers using MACH, Forsyth, and MVQ.
Some great research questions, very relevant to me and what I want to look at.
Solid lit review and chronology of the development of these scales.
Explains the approach well.
Need to look at more closely
Top article - exactly what is required. Compares Egyptian and US consumers using MACH, Forsyth, and MVQ.
Some great research questions, very relevant to me and what I want to look at.
Solid lit review and chronology of the development of these scales.
Explains the approach well.
Need to look at more closely
Ang 2001
Spot the difference: consumer responses towards counterfeits
Not particularly useful article - does not really go into the areas I need to look at - very much an in-depth look at conterfeiting, but with no useful application to what I want to look at.
Kinda skips the real ethic backbone.
Applied to the counterfeit industry and perhaps useful for it.
Not particularly useful article - does not really go into the areas I need to look at - very much an in-depth look at conterfeiting, but with no useful application to what I want to look at.
Kinda skips the real ethic backbone.
Applied to the counterfeit industry and perhaps useful for it.
Dodge 1996
Consumer transgressions in the marketplace: Consumers' perspectives
A national sample of 532 consumers was assessed on 15 different scenarios that reflect questionable behaviors by consumers. The results indicate that consumers are ethically predisposed as they generally express little tolerance for behavioral transgressions on the part of the customer. Factor analysis identified two latent dimensions for the scenarios: direct economic consequences and indirect economic consequences. Respondents expressed greater intolerance of those actions that comprise the indirect economic consequences factor. One-way analysis of variance identified several instances where age, gender, education, and income were related to specific responses. © 1996 John Wiley & Sons, Inc.
Interesting article in the sense that it moves slightly away from Vitell and uses Fullerton 1996 situations.
The end result is slightly bizarre in that the consumers are more questionning of indirect than direct economic-consequences.
Good critique of methods used - why use a likert scale, why some consumers may give more extreme answers.
A national sample of 532 consumers was assessed on 15 different scenarios that reflect questionable behaviors by consumers. The results indicate that consumers are ethically predisposed as they generally express little tolerance for behavioral transgressions on the part of the customer. Factor analysis identified two latent dimensions for the scenarios: direct economic consequences and indirect economic consequences. Respondents expressed greater intolerance of those actions that comprise the indirect economic consequences factor. One-way analysis of variance identified several instances where age, gender, education, and income were related to specific responses. © 1996 John Wiley & Sons, Inc.
Interesting article in the sense that it moves slightly away from Vitell and uses Fullerton 1996 situations.
The end result is slightly bizarre in that the consumers are more questionning of indirect than direct economic-consequences.
Good critique of methods used - why use a likert scale, why some consumers may give more extreme answers.
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