Destination Loyalty
Not particularly relevant as all focussed on how much people spend at destination.
no use.
Tuesday, 6 January 2009
Sweeney 2008
The effects of brand credibility on customer loyalty.
A kindof new way of looking at things - points to service quality and satisfaction as usual tools for increasing retention - these folk look at brand credibility, mainly looking at other industries like phones and banks.
bit odd.
A kindof new way of looking at things - points to service quality and satisfaction as usual tools for increasing retention - these folk look at brand credibility, mainly looking at other industries like phones and banks.
bit odd.
Bramwell 2008
Research Perspectives on responsible tourism
Overview of writings in special issue of Journal of sustainable tourism 2008
worth getting my hands on - especially for the Duffy article, which I am not really familiar with.
Breaks things down nice and clearly - which different groups of consumers, suppliers, actors, etc. can and are being focussed on.
Overview of writings in special issue of Journal of sustainable tourism 2008
worth getting my hands on - especially for the Duffy article, which I am not really familiar with.
Breaks things down nice and clearly - which different groups of consumers, suppliers, actors, etc. can and are being focussed on.
Dolnicar 2008
Environment-friendly Tourists: What do we really know about them?
A good review of 3 major journals since 1990 looking for indicators of what makes someone env friendly.
A bit wishy-washy, with the ultimate goal of destinations trying to attract these elusive people... may be useful for further investigation of the demand side, but all env related, no general stuff.
A good review of 3 major journals since 1990 looking for indicators of what makes someone env friendly.
A bit wishy-washy, with the ultimate goal of destinations trying to attract these elusive people... may be useful for further investigation of the demand side, but all env related, no general stuff.
Gossling 2008
Helsingborg statement on sustainable tourism
overview of what was discussed at big meeting.
nothing very shocking - lots of env discussion abou co2.
worth looking at authors - one in sheff Bernard Lane.
overview of what was discussed at big meeting.
nothing very shocking - lots of env discussion abou co2.
worth looking at authors - one in sheff Bernard Lane.
morais 2004
Can Tourism Providers Buy their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty
looking at how the psychological side of loyalty can be developed.
uses a resource based approach (Foa and Foa 1974)
looking at love, status, information, money, goods, services
interestingly looks at current loyalty schemes and questions some of their worth.
marriot, united airlines, carnival cruises. are they really developing loyalty or just offering token discounts? what is loyalty?
The actions of the tour leader help to build the relationship, and perhaps it is what he or she gives to the tourist on the trip that helps to build the relationship - a give and take.
Priceless reference to group touring...p237 not exactly what i need, but references TL giving to group and tourist feeling compelled to recommend.
Very interesting article, and key moving forward - a real look at customer loyalty schemes.
looking at how the psychological side of loyalty can be developed.
uses a resource based approach (Foa and Foa 1974)
looking at love, status, information, money, goods, services
interestingly looks at current loyalty schemes and questions some of their worth.
marriot, united airlines, carnival cruises. are they really developing loyalty or just offering token discounts? what is loyalty?
The actions of the tour leader help to build the relationship, and perhaps it is what he or she gives to the tourist on the trip that helps to build the relationship - a give and take.
Priceless reference to group touring...p237 not exactly what i need, but references TL giving to group and tourist feeling compelled to recommend.
Very interesting article, and key moving forward - a real look at customer loyalty schemes.
weng 2009
Interesting article about recommendation ideas.
Fits in with my post-doc, looking at developing a model to recommend certain types of trip to individuals.
One for down the line.
Fits in with my post-doc, looking at developing a model to recommend certain types of trip to individuals.
One for down the line.
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