Looking into the ontological epistemological debate
Most basic ontological question;
is reality out there? or is it a product of one's mind?
a product of individual consciousness.
is reality of an 'objective' nature?
epistomological
is knowledge hard or soft (a more subjective, spiritual or even transcendental kind)
the extreme positions ask whether knowledge can be acquired (hard) or whether it is something which has to personaly experienced.
human nature
is the human 'the master rather than the marionette'?
do humans respond to what is out there in a mehanistic or deterministic fashion, or do they create? do they have 'free will'?
Wednesday, 31 October 2007
Sunday, 28 October 2007
Re draft of R1
Just while I remember - HG suggested redrafting the document I did for the R1.
Probs should do this after the RTP thing.
that's it.
Probs should do this after the RTP thing.
that's it.
Friday, 26 October 2007
Supervisory meeting 24/10
Met with HG and XF to discuss the change of plan.
Based around the switch to just looking at repeat purchasing.
HG was keener on the original plan, looking at pre-departure, post-trip stuff, but once I explained the past customer part, he seemed satisfied.
The sample, as HG pointed out, could be massive, so there is a need to limit. I suggested by destination.
HG suggested that one of the main issues would be getting people to fill in the forms - and suggested that serious buy in form the TO would allow the TL to administer the forms, but as an augmented CSQ, rather than an additional form.
HG was pointing to getting maybe 40 tour groups in a destination during a given period, with the TL administering the form. This would allow for a big enough sample. However the only CSQs I would want to look at would be those of repeaters(?). This could seriously limit the numbers, but I guess just more forms would be the plan.
Big issue I still need to address with HG is the international aspect. The questions in the survey, regarding the ethical profiling of individuals, should be taken from, or based on, something. For example. Mintel. co-op (1999 + 2004), I guess any other work done in the area.
There was some chat about mintel - go to the british library - check leeds, manchester
Based around the switch to just looking at repeat purchasing.
HG was keener on the original plan, looking at pre-departure, post-trip stuff, but once I explained the past customer part, he seemed satisfied.
The sample, as HG pointed out, could be massive, so there is a need to limit. I suggested by destination.
HG suggested that one of the main issues would be getting people to fill in the forms - and suggested that serious buy in form the TO would allow the TL to administer the forms, but as an augmented CSQ, rather than an additional form.
HG was pointing to getting maybe 40 tour groups in a destination during a given period, with the TL administering the form. This would allow for a big enough sample. However the only CSQs I would want to look at would be those of repeaters(?). This could seriously limit the numbers, but I guess just more forms would be the plan.
Big issue I still need to address with HG is the international aspect. The questions in the survey, regarding the ethical profiling of individuals, should be taken from, or based on, something. For example. Mintel. co-op (1999 + 2004), I guess any other work done in the area.
There was some chat about mintel - go to the british library - check leeds, manchester
Tuesday, 23 October 2007
Opperman 2000
Tourism Destination Loyalty
Good article - goes into the real basic history of where brand loyalty came from.
need to pick up on the leads - the actual study is about destination loyalty, but the intro - key points - are very relevant.
Go through biblio - pick out articles - put together timeline.
Good article - goes into the real basic history of where brand loyalty came from.
need to pick up on the leads - the actual study is about destination loyalty, but the intro - key points - are very relevant.
Go through biblio - pick out articles - put together timeline.
Jacoby 1973
Brand Loyalty vs. Repeat Purchasing Behavior
Old text - looking at the difference between brand loyalty and Repeat purchase behaviour.
Has 6 criteria for repeat purchase behaviour - contends that the two concepts are quite distinct.
Makes some key points about what needs to be investigated.
Look at 6 points again
(1) non-random
(2) needs to be a puchase
(3) expressed over time
(4) by some decision-making unit (key for me)
(5) needs to be alternative brands to choose from
(6) part of a decision making process
to be BRAND LOYAL
AGAIN makes reference to the Discomfort of dissonance, and the attempt to avoid this by adopting brand loyalty as a purchase strategy.
Old text - looking at the difference between brand loyalty and Repeat purchase behaviour.
Has 6 criteria for repeat purchase behaviour - contends that the two concepts are quite distinct.
Makes some key points about what needs to be investigated.
Look at 6 points again
(1) non-random
(2) needs to be a puchase
(3) expressed over time
(4) by some decision-making unit (key for me)
(5) needs to be alternative brands to choose from
(6) part of a decision making process
to be BRAND LOYAL
AGAIN makes reference to the Discomfort of dissonance, and the attempt to avoid this by adopting brand loyalty as a purchase strategy.
Westwood 1999
Branding the package holiday--The role and significance of brands for UK air tour operators
Excellent Piece - strong links to the adventure market - in a sense applying what ought not be done in the soft-adventure market.
Talks about 'dissonance reduction' as a way of lookoing at the issue - need to investigate further.
Points to the limited success of branding in UK TOs.
Role of emotions in attachment to a brand.
Idea of sticking with the same brand to avoid perceived risk.
Lots of intangibles - our beliefs/feelings/emotions
Look up de Chernatony and McDonald.
Why would people care about the 'brand' of a holiday? You go away, you come back - people ask how your holiday was - do they care which company you went with? Do they care which luggage tag you have? nope.
Mathieson and Wall sequential model of consumer decision making - pre-consumption, experience, post-consumption. We look at post-consumption stage.
At the post-consumption stage the consumer is left with largely intangible, emotional elements - memories, photographs, and souvenirs of the experience. ' travel satisfaction evaluation' takes place now - appraisal and reappraisal of the entire experience - which, as Mathieson and Wall state, ahs a strong infleence on subsequent decisions - allegiance to the brand manifesting in brand loyalty, repeat purchase and recommendation to friends, relatives and colleagues.
Excellent Piece - strong links to the adventure market - in a sense applying what ought not be done in the soft-adventure market.
Talks about 'dissonance reduction' as a way of lookoing at the issue - need to investigate further.
Points to the limited success of branding in UK TOs.
Role of emotions in attachment to a brand.
Idea of sticking with the same brand to avoid perceived risk.
Lots of intangibles - our beliefs/feelings/emotions
Look up de Chernatony and McDonald.
Why would people care about the 'brand' of a holiday? You go away, you come back - people ask how your holiday was - do they care which company you went with? Do they care which luggage tag you have? nope.
Mathieson and Wall sequential model of consumer decision making - pre-consumption, experience, post-consumption. We look at post-consumption stage.
At the post-consumption stage the consumer is left with largely intangible, emotional elements - memories, photographs, and souvenirs of the experience. ' travel satisfaction evaluation' takes place now - appraisal and reappraisal of the entire experience - which, as Mathieson and Wall state, ahs a strong infleence on subsequent decisions - allegiance to the brand manifesting in brand loyalty, repeat purchase and recommendation to friends, relatives and colleagues.
Monday, 22 October 2007
Muller 2000
Targeting the CANZUS baby boomer explorer and adventurer segments
Interesting article in the sense that it goes into typologies in some detail - which could be fruitful when analysing results. Otherwise - a great deal of focus on demographics and also particular to those countries - AUS CAN US NZ. Looking to get marketing advantage out of them.
Interesting article in the sense that it goes into typologies in some detail - which could be fruitful when analysing results. Otherwise - a great deal of focus on demographics and also particular to those countries - AUS CAN US NZ. Looking to get marketing advantage out of them.
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