Ecotourists’Quality Expectations
Fascinating because it muddies the water between ecotourism,rt, ethical, etc.
Basically defines ecotourism as RT
Authors like Parasuraman, Berry Zeithaml keep coming up in terms of measuring tourist satisfaction.
Good distinction between tangible and intangible.
adventure/eco/rt all needs to be clarified
Basically the author takes SERVQUAL and changes it slightly to include RT/ECO elements
General call for more quali work in the area - last page
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