Cultural Differences of Service Quality and Behavioral Intention in Tourist Hotels
Good article. Main focus is looking at cultural differences. But methods are good and similar to what I want to look at.
They used SERVQUAL plus Zeithamls 13.
Highlights a need to get to know Cronbach's alpha and ANOVA etc.
Satatistical knowledge seems to be lacking.
Thursday, 6 December 2007
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