Revisiting importance–performance analysis
A detailed loko at IPA with a full grid of all articles looking at the subject. Points out key issues; definition of importance / difference between expectations and importance.
Still not sure about IPA - pretty sure that I don't want to use it, as it is a simple tool for TOs, but I am still grappling with the intricacies of importance vs expectations and how they affect satisfaction.
Tuesday, 8 January 2008
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