Goes into the history of academic work in attitudes
Thurstone one of the first to look a t a 'scale'
it was fairly complicated and so others looked to simplify it into a unidimensional scale.
Likert developed his scale.
Allport then called for something more qualitative, recognising the complex nature of attitude.
Other authors looked into the breakdown of the link - LaPiere most famous study.
Doob looked at how attitude and as well as response needed to be learned and were not just a simple relationship between them.
The trilogy of COGNITIVE, AFFECTIVE, and CONATIVE (BEHAVIOURAL) aspects of attitude emerged.
COGNITIVE - perceptual responses and verbal statements of belief.
AFFECTIVE - sympathetic nervous responses, and verbal statements of affect
BEHAVIOURAL - overt actions and verbal statements concerning behaviour.
The rilogy was however binned to some extent as the different measures were seen to flow into one.
Tuesday, 28 August 2007
Ajzen and Fishbein (1980)
Going through the original text again.
Some questions raised - do I need to loo ka t the 1975 text? How far back do I need to go?
The model looks at prediction and understanding - does this mean a minor tweaking of what I was talking about? I was looking at peolpe who had made the decision to purchase an RT break - ie the action has been taken, however I think that will now need to become a sample of peopl ewho purchase RT breaks and then probe why they might purchase an RT break. A little fiddly I realise, but I will have to work with this.
The theory is designed to explain virtually any human behaviour, whether we wnat to understand why a person bought a new car, voted against a school board issue, was absent from work... - not restricted to a specific behaviour
Does this invalidate specific application of the model? NO, but changes to the model will need to be carefully considered.
What exactly does COGNITIVE mean? need to explore definitions.
What is Behaviour theory? need to have a look at this.
Some questions raised - do I need to loo ka t the 1975 text? How far back do I need to go?
The model looks at prediction and understanding - does this mean a minor tweaking of what I was talking about? I was looking at peolpe who had made the decision to purchase an RT break - ie the action has been taken, however I think that will now need to become a sample of peopl ewho purchase RT breaks and then probe why they might purchase an RT break. A little fiddly I realise, but I will have to work with this.
The theory is designed to explain virtually any human behaviour, whether we wnat to understand why a person bought a new car, voted against a school board issue, was absent from work... - not restricted to a specific behaviour
Does this invalidate specific application of the model? NO, but changes to the model will need to be carefully considered.
What exactly does COGNITIVE mean? need to explore definitions.
What is Behaviour theory? need to have a look at this.
Wednesday, 22 August 2007
Terry Newholm
Went to see Terry in Manchester
Very nice chap. very helpful. lots of new ideas and avenues to explore.
Mentioned setting up meetings with Rob Harrison and Deirdre Shaw.
Brought a whole new perspective to the Constructivist side of things.
Terry would look at discourse analysis - eg. traditional tourist discourse and ethical or green discourse to see where RT might fit in.
He talked me through a lot of epistimological/ontological options and pointed out the difficultis with following certain paths. Thinks I am a critical realist - check.
Gave me some good refs to go away and check up on.
need to really explore what my new knowledge is. What is my contribution?
will my model be unique or the same?
Does TPB need to be universal?
Applicable to everything?
Need to really study the Ajzen Fishbein book to see exactly where they were coming from.
Were they trying to explain everything?
Very nice chap. very helpful. lots of new ideas and avenues to explore.
Mentioned setting up meetings with Rob Harrison and Deirdre Shaw.
Brought a whole new perspective to the Constructivist side of things.
Terry would look at discourse analysis - eg. traditional tourist discourse and ethical or green discourse to see where RT might fit in.
He talked me through a lot of epistimological/ontological options and pointed out the difficultis with following certain paths. Thinks I am a critical realist - check.
Gave me some good refs to go away and check up on.
need to really explore what my new knowledge is. What is my contribution?
will my model be unique or the same?
Does TPB need to be universal?
Applicable to everything?
Need to really study the Ajzen Fishbein book to see exactly where they were coming from.
Were they trying to explain everything?
Tuesday, 21 August 2007
R1 latest
almost there
just need to make sure there is enough criticism of old RT work
and that it all hangs together
further trimming possibly equired.
maybe cut definition
ETC stuff too.
Focus on Terry Newholm at the moment
want to have a good set of questions for him.
just need to make sure there is enough criticism of old RT work
and that it all hangs together
further trimming possibly equired.
maybe cut definition
ETC stuff too.
Focus on Terry Newholm at the moment
want to have a good set of questions for him.
Tuesday, 14 August 2007
meet with xavier
lots of good stuff regarding R1 doc.
why why
why?
why use methodology
more detail needed
why TRA
1) tested
2) benchmarked
3)?
4) robust?
why 3 different companies?
3 different generations?
does it matter?
explain things?
why is this area in such need of work?
details timeline???
data analysis -
quali detail - mining into tra questions
detail - why?
ethical clearance?
cut down on lots of stuff - re- write in order.
why why
why?
why use methodology
more detail needed
why TRA
1) tested
2) benchmarked
3)?
4) robust?
why 3 different companies?
3 different generations?
does it matter?
explain things?
why is this area in such need of work?
details timeline???
data analysis -
quali detail - mining into tra questions
detail - why?
ethical clearance?
cut down on lots of stuff - re- write in order.
Monday, 6 August 2007
Bauman interview
Great interview by Tourism Studies with ZB about tourism and ZB's interpretation of it.
Need to print off in the office.
Wonderful link to how tourists use up their curiosity on familiar surrounds - Algarve etc. but could use it for much more 'ethical' purposes.
Good interview to steal a few words from.
Just look up ZB and tourism in google.
Need to print off in the office.
Wonderful link to how tourists use up their curiosity on familiar surrounds - Algarve etc. but could use it for much more 'ethical' purposes.
Good interview to steal a few words from.
Just look up ZB and tourism in google.
Meeting with Simon Robinson
Very productive meeting with Simon today.
Although Consumer Ethics is not really his speciality, he was able to provide good perspective and reassurance.
He recommended having a good look at a couple of things.
Paul Ricouer - philosophies
JP Lederach - summing up Ricouer
Journal of moral education
M. Possardt - December 2004
Douglas Rest
He also said it may be worth having another look at Sigmund Bauman
He mentioned a company called interface inc, who look at exactly what an ethical company do.
Key point was really about the value of qualitative/quantitative research. The use of scales etc. in this area is of course going to offer limited answers, but will offer comparision. Simon pointed to the need for the post-tour interview/group work to be rich and qualitative. Get some real answers. Is there going to be any lines between what the companies say they want to do and what they do? Do people actually change? is this experience lifechanging?
another angle was to look at 'processing the experience' - when does this happen?
does it happen?
I think another good look at Bauman will shed some light. He looks at the consumer very much in the sense that he has no responsiblity. Need to check it out.
Where dos the responsibility lie? With the consumer? with the company?
Do people experience a hightened level of awareness when on tour?
Although Consumer Ethics is not really his speciality, he was able to provide good perspective and reassurance.
He recommended having a good look at a couple of things.
Paul Ricouer - philosophies
JP Lederach - summing up Ricouer
Journal of moral education
M. Possardt - December 2004
Douglas Rest
He also said it may be worth having another look at Sigmund Bauman
He mentioned a company called interface inc, who look at exactly what an ethical company do.
Key point was really about the value of qualitative/quantitative research. The use of scales etc. in this area is of course going to offer limited answers, but will offer comparision. Simon pointed to the need for the post-tour interview/group work to be rich and qualitative. Get some real answers. Is there going to be any lines between what the companies say they want to do and what they do? Do people actually change? is this experience lifechanging?
another angle was to look at 'processing the experience' - when does this happen?
does it happen?
I think another good look at Bauman will shed some light. He looks at the consumer very much in the sense that he has no responsiblity. Need to check it out.
Where dos the responsibility lie? With the consumer? with the company?
Do people experience a hightened level of awareness when on tour?
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