Emergence of mountain-based adventure tourism
although primarily about 'hard' adventure - ie. serious mountaineering (serious leisure) the article takes a wonderful path into soft and makes exactly the distinction i want to make. Efficiency palys a big role in dicisions now as the line between adventure and mainstream tourism are likely to become less clearly defined.
pg 640 interesting reference to adventure tourists as 'guardians of the mountain environment'
pg 640 too - 60% of all Himalayan Kingdom clients have already completed at least one holiday with the company.
pg 640 - key distinction between hard and soft.
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