The reason I cannot really look at value is because the tourist does not really know the cost of individual components of his/her holiday - so the only way is to look at overall value, which could link in with CIT - does the normal questionnaire look at value at all?
I don't think so - need to ascertain whether the normal questionnaire is up for grabs...
Three levels
Attributional - Overall - Loyalty measures.
Need to be clear on which relates to which...
Monday 28 April 2008
more
need to clarify the link to satisfaction/value etc - where did this break down exactly?
i guess the link to service was lost with the jump to experience... although the link to loyalty remains. so the link is from critical incident to experience to rt(experience) to loyalty
each of them seem theoretically sound (apart from RT)
CIT (? used by Petrick- need to check)
Experience Economy (Pine & Gilmore)
Loyalty (Zeithaml)
Leaning towards more of an orthodox look at RT - with standard questions. (allows for benchmarking).
i guess the link to service was lost with the jump to experience... although the link to loyalty remains. so the link is from critical incident to experience to rt(experience) to loyalty
each of them seem theoretically sound (apart from RT)
CIT (? used by Petrick- need to check)
Experience Economy (Pine & Gilmore)
Loyalty (Zeithaml)
Leaning towards more of an orthodox look at RT - with standard questions. (allows for benchmarking).
more
what are each of CIT
EXP ECON
RT
LOYALTY
going to bring to the party?
and how can links between them give me knowledge?????
EXP ECON
RT
LOYALTY
going to bring to the party?
and how can links between them give me knowledge?????
Where are we at?
Piloted the questionnaire - got about 30 back, which is reasonable - just need to get SPSS fired up to do some factor analysis. The IT guy is supposed to be coming today/tomorrow.
I really want to look at the quaetionnaire critically - what are the different elements and what exactly am I supposed to be looking for/at?
4 parts I guess - CIT, experience economy, RT, Loyalty
each of these makes up a critical element.
I need to delve more into these, and especially the RT - have I been too ambitious with my questions on the pilot? Is it too contrived and complicated? Should I have moved so far from the tried and tested (Mintel)? What about the experience economy and the incorporation of RT? If I am trying to conceptualise Rt and experience as nearly one, then why am I separating them?
Bottom line is that I don't understand the maths enough to understand what I may be capable of finding out. Can I really find links between these things? I simply don't know!
Should I focus on conceptualising Rt within an experience economy framework? Where am I getting my RT definition from? - are there just generally accepted rt initiatives?
I really want to look at the quaetionnaire critically - what are the different elements and what exactly am I supposed to be looking for/at?
4 parts I guess - CIT, experience economy, RT, Loyalty
each of these makes up a critical element.
I need to delve more into these, and especially the RT - have I been too ambitious with my questions on the pilot? Is it too contrived and complicated? Should I have moved so far from the tried and tested (Mintel)? What about the experience economy and the incorporation of RT? If I am trying to conceptualise Rt and experience as nearly one, then why am I separating them?
Bottom line is that I don't understand the maths enough to understand what I may be capable of finding out. Can I really find links between these things? I simply don't know!
Should I focus on conceptualising Rt within an experience economy framework? Where am I getting my RT definition from? - are there just generally accepted rt initiatives?
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