The reason I cannot really look at value is because the tourist does not really know the cost of individual components of his/her holiday - so the only way is to look at overall value, which could link in with CIT - does the normal questionnaire look at value at all?
I don't think so - need to ascertain whether the normal questionnaire is up for grabs...
Three levels
Attributional - Overall - Loyalty measures.
Need to be clear on which relates to which...
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