Measuring service quality at tourist destinations: an application of importance-performance analysis to an Alpine ski resort
Really interesting as it kinda puts IPA in its place - cool tool, but more as a diagnostic tool for destination management or tour operations, to be used by managers in resort - something that does not require factor analysis and is easy to administer. Notably has many items - 97 - and has short punchy items - one word.
Gives the impression that IPA is a useful tool, but perhaps not complex enough for a PhD. if that makes sense.
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