A Multistage Model of Customers' Assessments of Service Quality and Value
quite an old deep article - looking primarily at SERVQUAL- from Parasuraman, Berry, Zeithaml.
Looks at Satisfaction (EDP), service quality, service value, perceived quality
The methods looked at local telephone services from 1985
sample of 1408
limitations - phone service (?) multi-stage not really suitable.
Thursday, 8 November 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment