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Research Diary

Friday, 30 November 2007

Gilbert 2006

A cross-industry comparison of customer satisfaction

Good lit review - but ultimatley concerned with big cross-industry comparisons
Does mention a big "Customer Satisfaction Survey" from Gilbert in another article. - with Satpers and Satsett

Discusses confirmation-disconfirmaton, performance only, overall satisfaction.
Posted by Adam at 07:36

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