An Examination of the Determinants of Entertainment Vacationers' Intentions to Revisit
Not entirely sure how relevant this is.
Compares past experience / satisfaction / perceived value in looking at Entertainment resorts future purchasing intentions.
Need to try to understand the methods:
Path analysis
SAS CALIS
maximum likelihood model.
They basically look to which of the models (satis, SQ, VALUE) best explain different types of future behaviour.
For my research, I think I need to just pick one (SERVPERF, PERVAL) and stick with it.
The aim of my research is not to compare several different approaches.
For CS, and PV - they use a unidimensional scale here.
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