Grewal 1998

The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions


of limited value - perceived acquisition value discussed, but more to do with products, prices and advertising.
distinction between transaction value and acquisition value (?)
pg 48
I think perceived acquisition value is closer to what i am talking about - perceived value.
Perceived transaction value - more about variations in price - special deals and how peolpe feel about them.