Swarbrooke 2007 2nd edition

Consumer behaviour in tourism

Chapter 14 looks at the green tourist and tourism and how it has grown over the past 20 odd years.
Good overview and useful when constructing the intro to a piece.
One key distinction is that Swarbrooke believes the "green tourist should be interested in all destinations, not just where they are holidaying that year."
TUI make a useful study, page 184, embedding green tourism within overall satisfaction. This is what I plan to do.
Chapter 17 goes into detail on tourism satisfaction - pg 213 gives three key reasons for looking at satisfaction - all central to my study.
CONSUMER SATISFACTION is key to viral martking and loyalty. Must always have this in mind.