Nothing too earthshattering. Nice gentle introduction.
p22 - nice overview of surveys carried out by different groups, guaging people's opinions on ft
p23 - nice little mention of Mssrs Muncy and Vitell - and their limitations.
p24 - the gap is mentioned
p25 - begins to look at where other work has limitations - mention of the temporal dynamic, how people may look on things differently at different times. goes back to reflexivity - need to consider more.
p26 - beginning to go into the reasons for awareness-raising in the past 20 years.
p28 nice point about the mixes messages to the marketplace - do we support africa through buying products when we have to fly them thousand of miles?
p29 explicit aims listed
p30 basics of quants and qualis
p34 nice table looking a the different methods
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