The Case for Process Approaches in Loyalty Reseach in Tourism
Interesting article in one of my first forays into 'repeat purchase' or loyalty.
Touches on some good points and identifies many areas of literature - marketing/consumer behaviour/organisational theory/ involvement/ attachment.
Key point - measures of loyalty look at 'the pull of the object (how does that inspire loyalty?) and the other, the propensity of the individual to be loyal.
Interesting spin-off the roll of the group in influencing the feel/consensus.
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