Supervisory meeting 24/10

Met with HG and XF to discuss the change of plan.
Based around the switch to just looking at repeat purchasing.
HG was keener on the original plan, looking at pre-departure, post-trip stuff, but once I explained the past customer part, he seemed satisfied.

The sample, as HG pointed out, could be massive, so there is a need to limit. I suggested by destination.

HG suggested that one of the main issues would be getting people to fill in the forms - and suggested that serious buy in form the TO would allow the TL to administer the forms, but as an augmented CSQ, rather than an additional form.

HG was pointing to getting maybe 40 tour groups in a destination during a given period, with the TL administering the form. This would allow for a big enough sample. However the only CSQs I would want to look at would be those of repeaters(?). This could seriously limit the numbers, but I guess just more forms would be the plan.

Big issue I still need to address with HG is the international aspect. The questions in the survey, regarding the ethical profiling of individuals, should be taken from, or based on, something. For example. Mintel. co-op (1999 + 2004), I guess any other work done in the area.

There was some chat about mintel - go to the british library - check leeds, manchester