Can Tourism Providers Buy their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty
looking at how the psychological side of loyalty can be developed.
uses a resource based approach (Foa and Foa 1974)
looking at love, status, information, money, goods, services
interestingly looks at current loyalty schemes and questions some of their worth.
marriot, united airlines, carnival cruises. are they really developing loyalty or just offering token discounts? what is loyalty?
The actions of the tour leader help to build the relationship, and perhaps it is what he or she gives to the tourist on the trip that helps to build the relationship - a give and take.
Priceless reference to group touring...p237 not exactly what i need, but references TL giving to group and tourist feeling compelled to recommend.
Very interesting article, and key moving forward - a real look at customer loyalty schemes.
skip to main |
skip to sidebar
No comments:
Post a Comment