Goes into the history of academic work in attitudes
Thurstone one of the first to look a t a 'scale'
it was fairly complicated and so others looked to simplify it into a unidimensional scale.
Likert developed his scale.
Allport then called for something more qualitative, recognising the complex nature of attitude.
Other authors looked into the breakdown of the link - LaPiere most famous study.
Doob looked at how attitude and as well as response needed to be learned and were not just a simple relationship between them.
The trilogy of COGNITIVE, AFFECTIVE, and CONATIVE (BEHAVIOURAL) aspects of attitude emerged.
COGNITIVE - perceptual responses and verbal statements of belief.
AFFECTIVE - sympathetic nervous responses, and verbal statements of affect
BEHAVIOURAL - overt actions and verbal statements concerning behaviour.
The rilogy was however binned to some extent as the different measures were seen to flow into one.
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