Shaw 2003

Ethics in consumer choice: a multivariate modelling approach

Same same as far as Shaw's work goes, but a little more detail in terms of the sub-constructs for the main antecedents of intention. I think it is all taken from A + F with att_traditional, att_control, etc. Goes into more detail of SEM than other articles.
Need to consider just how statistical I want to go, as there are a lot of measures used here, and I would need to feel comfortable with them.
The model itself does make more sense than the basic TPB, but is more stat - intensive.
The division of the sample into 2 groups is just to test the validity of one of the groups.
Good Diagram - model two, which shows all the links,
need to check the meaning of latent variable.