Shaw 2002

The role of ethical obligation and self-identity in ethical consumer choice

Good article that probes at the roles of ethical obligation and self-identity. Do they affect intention directly or do they affect attitude, along with beliefs? The new model that is developed looks at how both may be possible - using SEM - structured equation modelling.
There are three distinct areas to look at: why include ethical obligation at all, why include self-identity at all, where they fit in re: attitude and intention.
The article looks at thee different steps. 1. TPB. 2. TPB plus ethOB and SELFID 3. how ethob and selfid affect attitude/intention.

Many variables have been proposed as additions to the theory of planned behaviour structure, and evidence exists to support the value of a measure of ethical obligation and self-identity. Furthermore, some research has suggested that ethical obligation may serve as an antecedent to attitude as well as intention. This paper presents findings from a large scale survey that highlights the usefulness of ethical obligation and self-identity in the prediction of intention. Additionally, the role of both these variables in the prediction of attitude is also suggested. This is examined within the 'ethical' context of fair trade grocery purchases. Methodological implications for further research are discussed. ABSTRACT FROM AUTHOR Copyright of International Journal of Consumer Studies is the property of Blackwell Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
Many variables have been proposed as additions to the theory of planned behaviour structure, and evidence exists to support the value of a measure of ethical obligation and self-identity. Furthermore, some research has suggested that ethical obligation may serve as an antecedent to attitude as well as intention. This paper presents findings from a large scale survey that highlights the usefulness of ethical obligation and self-identity in the prediction of intention. Additionally, the role of both these variables in the prediction of attitude is also suggested. This is examined within the 'ethical' context of fair trade grocery purchases. Methodological implications for further research are discussed. ABSTRACT FROM AUTHOR Copyright of International Journal of Consumer Studies is the property of Blackwell Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)