Rawwas 1998

Do Consumers' Ethical Beliefs Vary With Age? A Substantiation of Kohlberg's Typology

Compares three age-groups of consumers in terms of their ethical perceptions, Machiavellianism, relativism and idealism. Hypotheses; Method; Results and discussion; Implications.
Compares three age-groups of consumers in terms of their ethical perceptions, Machiavellianism, relativism and idealism. Hypotheses; Method; Results and discussion; Implications.

Excellent - the usual methods applied to three age groups - kids, teenagers, adults.
Trying to look at whether morals develop with age (Kohlberg)
Uses MVQ, MACH IV, Forsyths EPQ
Very useful study
Very similar to my hypothesis with 3 groups - three TOs