Vitell 2003

Consumer Ethics Research: Review, Synthesis and Suggestions for the Future

This manuscript reviews and synthesizes most of the major research studies in the area of consumer ethics that have appeared since 1990. It examines both conceptual and empirical works with an objective of encouraging researchers to pursue research in the consumer ethics area. Toward this end, the paper also suggests directions for future research.

Key text - review of literature post 1990. Looks at all the important study from th context of the Hunt-Vitell model. Explains things very clearly.
Useful point of reference for the whole development of the field.
Need to list and collate the articles.