Monday 9 July 2007

vitell 1997

Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations

The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Suggestions for future scale development are also provided.

I need to go into this a bit deeper - provides a comprehensive overview of all articles 1981-1993 in ethics-related journals.
Gives an opportunity to delve into some of the literature, but the danger is that a lot of this is not relevant. eg. business related or not consumer specific.
need to go through and pick up terms not familiar with.

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