Wheeler 1995

Tourism Marketing Ethics: An Introduction

Good introduction into tourism marketing ethics - really why it has come about and different angles on it. More a case of why things like "green" tourism or "alternative tourism" have come into being.
Initially touches on some literature outside of the tourism field but then goes back into tourism and makes reference to TOs and some campaigns.
Asks the key question of why companies market ethical products - because they are good? or because they want to tap into a changing market?
No really useful specifics.