Starting to look more closely at the experience side of the holiday
how is this usueally measured?
the literature seems to move towards CIT
asking people about their most positive and negative experiences...
the natural follow up is then to ask what the consumer attributes this credit/blame to....
(Attribution theory)
this is a key area for Soft-adventure tourism, as i want to know what people think of the TO when all sorts of things happen - do they look at themselves - or luck - or the TO - ar the destination? The group I am with - does that mean i am lucky or the TO is good?
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