Attitudes Towards Package Holidays and ABTA–2000, MORI
Pages 8-9 has the key question
How important is it to you that your holiday should...?
Not damage the environment
Include visits to experience local culture and food
Benefit the people of the destination you are travelling to (for example, through jobs and business opportunities)
MORI
Another interesting point - satisfaction with holidays in general has gone up significantly since 1988
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