Griffin Mahon 1997

The Corporate Social Performance and Corporate Financial Performance Debate: Twenty-Five Years of Incomparable Research

as the title suggests

pg 10 big critique of all these silly studies, despite clear remarks not to go down that road.
pg 11 starts to veer towards what i ma talking about - "the focus on a single industry may allow for the development and recognition of specific patterns of social performance that may be specific to a single industry and its stakeholder patterns of action and involvement, and it also allowas for a clearer recognition of different social performance by individual companies within the industry."

Big critique of FP measures pg 11 - over 70% of financial performance measures were used only once.!!!!!

Outline the Fortune survey pg 14

And then KLD (at bottom) pg 14

And TRI - toxic release inventory pg 15

And corporate philanthrophy pg 16

one industry (chemicals)

5 FP measures - return on equity, return on assets, total assets, asset age, 5-year return on sales.

Not huge findings - points to "CSP and FP relationships in specific industry contexts and offer more relevant insights to practitioners. In addition, we believe that such a research focus will yield rich insights into specific corporate social performance activities by individual firms.
pg 25

Need to refie complex relationships by looking in depth at one industry.