Tuesday 21 October 2008

Lit review

Started to look at very general stuff about 'alternative' tourism and leading into sustainable and responsible etc.

But called XF and we came up with a more interesting plan.

Idea is to have 2 sections to the lit review.

First part is to place the work within CSR (5000 words)

- looking at approaches to the business case for CSR
- why has there been so much work on this?
- what kind of rhetoric is used?
- in simple terms, why is it looked at in the way that it is? What are the consequnces of looking at it in this way? Very much a macro view as opposed to micro. What is gained by this method, what is lost?
- Will the Holy Grail ever be found?

Next part is to look at what I am proposing... (15000 words)

- really just looking at the angle I am going to look at
- why include what I am going to include?

Experience Economy (4000 words)
Responsible tourism (4000 words)
Loyalty (4000 words)

Introducing the model and why it offers strengths that other models do not.
Detailed critique of what is out there in terms of what has been done before.

Need to break down further to decide exactly what I want to say with each subsection.

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