Lankoski 2007

Corporate responsibility activities and economic performance: a theory of why and how they are connected

One of what i imagine to be a raft of new articles trying to sort out this mess. Not entirely sure what this article is trying to say. The author tries to separte the outcomes form the activities and tries to resurrect the idea of the inverted U -curve. The idea that initial gains can be made but will suffer form diminishing marginal returns. Lots of hocus-pocus about where the curve is and how it can move.

The article has an odd env feel to it, and leaves a lot to be explained. Interesting to see if a little more will come out of articles like this. I think there is a need to untangle this web, but I'm not sure this article is quite the way forward.

Mentions some articles - Orlitszky 2003 - not sure i still have this - meta analysis.