Monday 20 October 2008

Lit review

Think i need to get my head around exactly what a lit review is.

Look for a bit of info about what exactly it is, and then look for an angle.

I guess peopl have been looking for this angle for some time, but all the approaches are flawed. that is what i ultimately want to show.

CSR macro is flawed - what has been done by harold etc is flawed, what has been done by scalers and satisfaction is flawed (too mass), and so has the tack in general.

This wunder-answer that will show us that the world is great - to simple for the nuances of experince and RT. We need to look for indications and tendencies, not wunder-solutions.

So, should I be looking at just sticking these things in pigeon holes?
It would be easy, but i guess it will need to flow.

I guess first up - what is RT? Define, track, describe, RT
Then who uses it? Soft-adventure. What is soft adevnture, how big is the market? Do the parent companies have CSR policies? Where does CSR fit into things? Dead end.
Back to the product. Drill into the product -some part of it is RT?
Scales? Satisfaction?
More direct approaches? Where have RT studies placed RT?
Whay has this been flawed? Examples.
Experience.
Me!

No comments: