Butcher 2001

Evaluative and relational influences on service loyalty

One step beyond OH 1999 in that it brings the affective as well as cognitive aspects of value to the table.
affective bringing in more of the emotions, while affective looks more at the rational way of looking at things.
In this sense the link with the TL becomes stronger - or needs to be looked at more.
terms like social comfort, friendship, and social regard.
i think this is a little bit far from where I want to be at, but could be useful to cover for aspects that I may not include in the model.