Tuesday 6 November 2007

Formica 2002

Segmentation of Travelers Based on Environmental Attitudes

Good piece - looks at segmentation using NEP (new environmental paradigm) -
large scale survey from 1992 - (80,000) people - little bit outdated
p41 goes through the methodological steps - factor analysis - K-mean cluster analysis
multiple discriminant analysis of 42 destination attributes
Tukeys multiple range test
ANOVA
Chi-Square
Breaks down into 4 types - limits of nature
Humans can manage nature
humans over nature
humans abuse and interfere with nature

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