I am looking at how consumers view their trip and how this leads to repeat purchase, or recommendation.
RT is part of how they 'value' their trip.
The question is how do I build RT into this 'value'?
The resson this is so difficult is because there is no real consensus in measuring the 'value' of the trip befor even considering RT.
We need to look at how consumers value their trip and then integrate RT.
SERVQUAL - expectancy-disconfirmation - percived value-??? what else?
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