Sunday 11 November 2007

Sanchez 2004

Perceived value of the purchase of a tourism product

Interesting 'holistic' view with a focus on the pre- as well as the post purchase- p396 shows all the 'emotional' 'affective' side of the research.
Need to follow up on the leads from this article if I wish to follow up or understand the emotional angle.
This article too goes sthrough the history and development of perceived value.
Very detailed model employed - many different items looking at
Functional
Emotional
Social
Travel Agency
Tour package

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