Thursday 29 November 2007

Weaver 2007

Destination Evaluation: The Role of Previous Travel Experience and Trip Characteristics

not particularly relevant - looks more at destination loyalty than brand loyalty.
does touch on PVP - price value perception model - possibly more suitable than EDP model
thinking at this point that the initial research will focus on capturing the motivation behind going on the trip, while post trip interviews working on the evaluation of the trip using a model - possibly PVP
pg 335 mentions a couple of authors looking at word-of-mouth and loyalty - need to follow up.

Need to get Chang and Wildt 1994 to view Price-Value Perceptions model

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