brief meeting to discuss where we are at.
I talked XF through some of the scales I had looked at and how they had developed.
SERVQUAL, SERVPERF, PERVAL, etc.
XF said to look at some more environmental scales, as questions may be asked why I am not considerig more of them.
I feel fairly confident that I am on the right track, the most positive thing I have so far, I believe, is Yuksel's methodology, shared by Bloemer, Petrick, whereby factor analysis brings out the dimensions, and then regression analysis with 'repeat/recommend' variables tells which of the dimensions lead more to future intentions.
XF consciously led me more towards methods - where am I at with Factor analysis? regression analysis?
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