Thursday 29 November 2007

Kozak 2002

A Systematic Approach to Non-Repeat and Repeat Travel: With Measurement and Destination Loyalty Concept Implications

Presents a Schema - a way of showing all the different types of NR (non-repeat) and RT (repeat tourist). pg 26 shows all the different types. Good, because these are the sorts of questions people will ask - what happens if personal circumstances change
what happens if I was onoly ever going to go there once?
Introduces terms like:
ITO - one time only
CIO - Checking it out
The idea is good I think , and the third section on loyalty may want to include enough to be able to classify the visitors.

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