Retailing hedonic consumption: A model of sales promotion of a leisure service
Good study - touches on loyalty and perceived value in a straight forward way - no in-depth discussion.
Perhaps not too applicable as it looks at minor league baseball with fireworks, but the instrument is interesting.
p417
B Loyalty to service provision
3 items
C perceived Quality of service environment
3 items
E. Peceived value of service provision
3 items
F Repatronage Intention
1 item
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