Thursday 8 November 2007

Moliner 2006

Relationship quality with a travel agency: The influence of the postpurchase perceived value of a tourism package

very eloborate model - sample from spain looking at perceived value/satisfaction/ trust / commitment
Interesting veer in to the more emotional side of feelings, rather than the purely rational.
Good blurbs on SATISFACTION, COMMITMENT, TRUST, PERCEIVED VALUE,
Uses GLOVAL scale (?) full scale shown on pg 203
Good breakdown of trust/ satisfaction/commitment instruments pg 205
402 interviews in 3 different cities.
Analysed using LISREL

touches on Ajzen Fishbein

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